- Ashroff Omar tells International Maritime Conference 2026 fashion has become perishable, warns port delays erasing production-side gains
- Says AI usage in apparel industry remains below 0.5%, highlighting scope for productivity gains
- Credits Govt. for managing trade relationships reasonably well so far
- Notes Sri Lanka’s current tariff advantage over competitors not guaranteed to last, but infrastructure, logistics costs and efficiency are areas country can control
By Charumini de Silva
Brandix Lanka CEO Ashroff Omar called for a system of Customs pre-clearance directly from manufacturing plants to eliminate waiting time in the supply chain, warning that Sri Lanka’s current tariff advantage over regional competitors is not guaranteed to last and that infrastructure, logistics costs, and efficiency remain the areas within the country’s control.



